Marketing Analytics Blog

Since marketing analytics is such a specialized case of marketing with its own unique set of challenges I thought it deserved its own space. Here I'll post about attribution, lifetime value, media mix modeling and other fun stuff.

  1. Pathing Users in Google Analytics Pt. 1 Analytics Marketing Analytics
  2. Sequential Rank Ordering with Pandas Analytics Python Marketing Analytics
  3. Bayesian A/B Testing with PYMC3 Marketing Analytics Data Science
  4. How to leverage Markov Chains for attribution Marketing Analytics Data Science